Kosé, which celebrated its 30th anniversary this year, held the "China KOSÉ 30th Anniversary Ceremony 2018 in Beijing" on Nov.29. Approximately 120 people, including local distribution companies and business partners, attended the ceremony. Representative Director and President Kazutoshi Kobayashi also got on the stage commencing a speech on the history of Kosé in China, which started in Hangzhou of 1988, and enthusiastically talked about the future potential of the company. Popular brands in China such as DECORTÉ and Sekkisei MYV were discussed on a strategic level for developments to come.
In commemoration of the 30th anniversary of China's advancement, more than 40,000 visitors both domestic and overseas attended "KOSÉ BEAUTY EXPO (CHINA)" held in Guangzhou, Shanghai and Chengdu between September and November. Booths from DECORTÉ, Sekkisei, JILL STUART were set up at each venue for visitors to sample their products. The venue closed with great success.