Kose Milbon Cosmetics will start selling its new brand, IMPREA, which is essentially the first co-developed skin care brand under both companies, Kose and Milbon. "IMPREA" comes from the words "impressive" and "aura" solely created as an exclusive beauty salon brand. The line will offer skin care and make-up products totalling to 18 products with 23 varieties. Pre-sales will start at selected beauty salons from April 1, and will be sold nationwide at beauty salons from Sept. 1.
Kose Milbon Cosmetics was established on July 31, 2017 with the aim of creating new synergies by sharing the strengths of both companies, Kose and Milbon. Kose developed the industry's first powder foundation in 1976, known for their know-hows as the best in Japan for skin care and makeup product developments. Milbon on the other hand, is the top domestic producer of professional hair care and has a strong sales network to beauty salons. The announcement of IMPREA leverages the strengths of both companies and aims to provide new beauty values for "Lifetime Beauty".