Start Today Co., Ltd., which operates ZOZOTOWN, the largest domestic clothing mail order site in Japan, has changed its name to ZOZO Corporation on October 1. The name change has brought other reformations: the logo was renewed, using instead the logo of their private brand, "ZOZO".
President Yusaku Maezawa is highly regarded overseas as an enthusiastic art collector, and his recent project, "#dearMoon" announced on September 18 has reportedly an estimate of 700 media news reports that day around the world. However, compared with Mr. Maezawa's global recognition, Start Today itself is relatively unknown abroad. By unifying the company and service names, its aim at increasing brand presence overseas is expanding.