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Global | BEDWIN and EVERLAST Collaboration Even Includes Jump Ropes and Boxing Gloves

Sep 12, 2018.Moeko NabekuraTokyo, JP
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"BEDWIN & THE HEARTBREAKERS" has teamed up with boxing brand "EVERLAST" releasing their collaboration line on September 7th. "EVERLAST" is a boxing brand that has supported numerous world champions for over 100 years and for this collaboration, inspirations came from the original soundtrack "EYE OF THE TIGER" from boxing movie "Rocky 3", with the current trend of printed tiger on T-shirts and on the jacket fronts, logo  hoodies and many more. Besides apparel, jump ropes and boxing gloves too have made it into the collection.

In Japan, items are available at BEDWIN stores, selected retail shops, and online stores while other countries, Amsterdam's CONCRETE STORE, Shanghai’s DOE SHANGHAI, SOUL GOODS in Beijing etc.

Also, on September 7, a launch event was held in conjunction with the release had a promotion video appointing Masayuki Ito, the current WBO world super featherweight champion, projected into the space that had been installed a boxing ring fusing fashion and sports all in one.