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China|DAZZLE FASHION New Brand Ambassador: Chinese Model Liu Wen

Jul 25, 2018.Siqi DaiBeijing, CN
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On July 2018, "DAZZLE" appointed international supermodel, Liu Wen as the brand's new spokesperson featuring the autumn/winter 2018 collection taken at Shoreditch in the East end of London. Under the lens of famous fashion photographer, Giampaolo Sgura brought out the warm and cool sides of Liu Wen; sometimes giving a carefree smile and displaying a handsome girl attitude.

Liu Wen was the first Asian model to walk Victoria's Secret and also the first Asian to be selected for Estée Lauder’s endorsement. She started to be actively participating since 2008 in all major Fashion week shows in New York, London, Milan, and Paris. Fashion houses Hermés, Chanel, Louis Vuitton, Dior, etc. and a frequent on magazine covers such as Vogue, ELLE, Bazaar, Marie Claire and Cosmopolitan. In 2017, she became the ambassador of Chanel’s China region and the global ambassador for perfumes and beauty products. In the 2017 Forbes global model income list, Liu Wen ranked 8th with a revenue of $US 6.5 million, just next to Victoria’s Secret model, Karlie Kloss. In the past 2014, Liu Wen’s annual income of $US 7 million lined her with Miranda Kerr and Kate Moss.This is her fifth consecutive year in the top ten.

This autumn, Liu Wen’s interpretation of the autumn series is based on the theme of “Effortless”. In addition to the poetic prints specially designed by Japanese tattoo artists and under the boyish trend, a all new feminist approach is created in DAZZLE’s wardrobe that Liu Wen has sparked in a combination that creates a unique harmony.