China｜Japanese Wrinkle Cream Holy Grail: ELIXIR Opens Store Counter in Beijing
Shiseido's popular skin care brand, ELIXIR officially launched its counter in the Beijing department store on Oct. 15. This is the first store to open in Beijing and also the 14th store in China. In June 2017, the brand began released their ELIXIR Superieur Enriched Wrinkle Cream which were highly sought after due to their effectiveness in combating signs of aging. It has become a holy grail for many and is well-known to many who are familiar with skincare and beauty in China. This product and the ELIXIR Premium Aging Care series are sold only at participating retail stores.