Topshop who has cooperated with China E-Commerce Shangpin.com since 2014, also announced in August to cancel its deal. Plans of opening the first independent store in Shanghai this September is also suspended. Choosing the wrong partnership, timing, and failure of localization are the main defeat for the British brands. China's market trends and consumer demand have changed drastically, coupled with the suppression of strong rivals such as ZARA and Uniqlo and local brands. Traditional British practices within the context of the jungle have seemed to require reflection.