Also, in social media it has a lively presence, it can be said to be a colour that inspires. In fashion and accessory design, it can be used as an experimental and playful accent colour. In the case of beauty, it’s a colour that suits all kinds of skin tones, bringing a natural flush to cheeks, eyes, and lips. In addition, it’s a genderless and ageless colour that can be used in various fields such as product designs, interiors, and package designs. The coral colour also appeared this year when Apple announced its iPhone X. This year’s Pantone Colour was "Ultra Violet " and last year’s was "Greenery".