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Global|PANTONE Announces 2019 Colour of the Year

Dec 10, 2018.Xueqing DingTokyo, JP
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PANTONE who provides professional colour standards for the design industry, announced the Pantone Colour of 2019. Next year's representative color is "PANTONE 16-1546 Living Coral" that gives a warm and nourishing sense of comfort and buoyancy in our digitally continual shifting environment. An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge inspired by the Coral reefs. The colour emits the desired, familiar, and energizing aspects found in nature’s palette.

Also, in social media it has a lively presence, it can be said to be a colour that inspires. In fashion and accessory design, it can be used as an experimental and playful accent colour. In the case of beauty, it’s a colour that suits all kinds of skin tones, bringing a natural flush to cheeks, eyes, and lips. In addition, it’s a genderless and ageless colour that can be used in various fields such as product designs, interiors, and package designs. The coral colour also appeared this year when Apple announced its iPhone X. This year’s Pantone Colour was "Ultra Violet " and last year’s was "Greenery".

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