Start Today Co., Ltd., which operates ZOZOTOWN, the largest domestic clothing mail order site, announced its company name will from now on be ‘ZOZO’ from October 1st. This decision will be officially decided upon the general shareholder meeting on June 26th. By unifying the company and service names, the changes made will help increase the brand awareness in its expansion overseas. The word ‘ZOZO’ is meant to express the new values created through the journey of imagination and creation. In April this year, the same company established a new company called ‘Start Today Technologies’ which became a topic amongst the annual employment system with an income of 100 million yen. It’s subsidiary will also change its name to ‘ZOZO Technologies’.