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ASICS X DISNEY: Inspiring Families to Get Active

Jun 15, 2018.Stephanie WuTokyo, JP
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Sport performance brand, ASICS announced its global partnership with Walt Disney to create a series of 'super workout videos' inspired by the powers of each Disney·Pixar Incredibles 2 characters that show super strength, stretchiness, stealth, balance and speed. Launching in June 2018 throughout the summer, each video will provide fun and achievable exercises for families to replicate and provide rewards for those who visit the ASICS store including incentives on exclusive products.

ASICS will also release a unique range of limited edition Disney·Pixar Incredibles 2 x ASICS footwear for fans, featuring five custom running shoes for the whole family. Inspired by characters including Mr. Incredible and Frozone, each shoe will be available in ASICS flagship stores and e-commerce from July and will incorporate performance and design features including the iconic eye mask logo, unique sockliner designs and a collector's edition box for each hero character.