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Japan|Baroque Japan Lanuches New Brand “y/m”

Mar 5, 2019.Moeko NabekuraTokyo, JP
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Baroque Japan Limited’s newly launched  brand y/m (pronounced “im”) that transcends a new style approach for the next generation. The brand concept is "To each her own  Wardrobe" suggesting to cater to a wide range of individuals. "Ym" means "to you" in Greek, suggesting a special little something for everyday wear that draws out the beauty of an individual that fills and satisfy the hearts of the wearer. The items roughly retailing from 8,000 yen to 30,000 yen for the tops, 18,000 yen to 30,000 yen for the bottoms, 15,000 yen to 30,000 yen for the one piece and 30,000 yen to 70,000 yen for the outerwear.

From March 6 to 12, the brand will be available at the 2nd floor of Isetan Shinjuku Main building, while from April 20 to 2, the first popup event will be held on the 3rd floor of Ginza Mitsukoshi that showcases the 2019 SS collection. The Isetan Shinjuku store main building will become a permanent store after the event.