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China | ETUDE HOUSE Launches New Eye Shadow Palette

Oct 15, 2018.Siqi DaiBeijing, CN
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Korea AMOREPACIFIC GROUP's popular cosmetic brand ETUDE HOUSE combines an array of chic autumn shades inspired by fashion runways in their newest  "Play Color Eye Palette" and "Play Color Multi Palette".

The Play Color Eye Palette consists of 15 shades in three different palettes: a “Vintage Leopard” orangey tones, “Feminine Lingerie” in nudes, and “Chic Trench Coat” in brown gold tones. Textures are made out of three different variations in matte, satin, and glitter to create a diverse layered eye makeup look from day to night in a sturdy convenient case.

"Play Color Multi Palette" contains 9 eye shadows, 2 shades of blush and highlighter. Coming in three different colored palettes in "Street Fashion" in popping bright colors, "Knit Closet" that combines smooth and matte tones for a cozy look, and "Spangle Dressroom" for that sequin-esque metallic pearl finishing.

All palettes adheres and are long lasting.


"Play Color Eye Palette"
Price: 208 RMB (approx. US$ 30*)
"Play Color Multi Palette"
Price: 198 RMB (about US$ 29*)


*1 CNY = 0.144547 USD (As of Oct.15, 2018)
**Available for purchase at etude.cn or etudehouse.com for international purchases

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