Brand New
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From Styled Waxed Hair to Blow-dried Hair in Minutes, Shiseido’s PLAYLIST New Hair Care,

May 25, 2018.Tokyo, JP
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PLAYLIST was created from the experience and know-hows of about 40 hair and makeup artists belonging to Shiseido. Its sleek packaging was inspired by makeup paint tubes and is expected to be released on June 1st as a ‘Spray Dryer’ that changes the texture of the hair and scalp that’s been treated with wax and oil to a smooth finishing as if the hair has been blow dried. Responding to the professionals in the industry, this spray is meant to reset hairstyles in busy fashion scenes for a convenient transition. It can also be used to save time in drying wet hair, making it useful for various occasions for busy mornings or after a sweaty sports match.