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Japan|Shiseido's Top Skin Care Brand “THE GINZA” Opens First Flagship Store in Tokyo

Nov 22, 2018.Xueqing DingTokyo, JP
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Shiseido's top luxury skin care brand, THE GINZA, opened its first physical store on Nov. 21 in Ginza, Tokyo. The GINZA skincare brand was established in 2002 in Tokyo’s upscale district, Ginza. The brand offers unwavering prestige and quality tailored to an individual’s needs to bring out the skin’s potential.

From basic care in cleansers, toners, lotions, and creams to special treatments such as beauty essences and masks, the brand so far is only available at Ginza’s “SHISEIDO THE STORE” and airport duty-free shops.

On the first floor of the flagship store has a spacious pathway with side aisles extending to the back and a corner to sample all products. There’s a booth space with a multi-faceted mirror that allows visitors to examine their skin conditions in different angles and an digital panel to see all available products. The second floor is a VIP space installed with white colour scheme in marble counters and leather sofas reminiscent to a posh looking bar. Here, clients can enjoy 120 minutes of treatment at the price of 20,000 yen (approx. US$177*) .

Address: 5-9-15, Ginza, Chuo-ku, Tokyo
Business hours: 11:00~19:00 (no fixed holiday)

*1 JPY = 0.00884595 USD (As of Nov.22, 2018)