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Global | The Weeknd designs PUMA Suede's Special Model

Aug 10, 2018.Moeko NabekuraTokyo, JP
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PUMA has collaborated with various designers, brands, and artists for its 50th anniversary  of the brand’s iconic “Suede” model. This time dropping on August 11, Puma has come together with hit Canadian singer, The Weeknd as their creative collaborator and global brand ambassador to create its "Suede Classic × The Weeknd".

The Puma Suede Classic X The Weeknd elevates the suede to a high-top sneaker, with a strap belt-buckle construction for a modern finish. This new iteration of the Suede is inspired by military boots includes new twists like a higher cut, with buckles instead of laces, and "19" and "68" graphics that commemorate the year of the Suede's introduction. They come in three colourways of "Black × White," "Black × Gum," and "Glacier Gray." Each version will be available online at and at select retailers in Harajuku, Osaka, and Kyoto starting Saturday, Aug. 11.

Suede Classic × The Weeknd
Release date: August 11, 2018 (Sat.)
Price: 16,000 yen (excl. tax)
Stores: PUMA online store / PUMA store Harajuku / PUMA store Osaka / PUMA store Kyoto / PUMA limited handling store