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US|What is Smart Casual? Trunk Club Research Reveals 2018's Most Searched Styles and Questions

Dec 30, 2018.Stephanie WuUS
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Trunk Club, a personal styling service for men and women, examined the most searched fashion styles in 2018 across all 50 states to see what styles and style questions people across the country are searching for.

The personalization service is a subsidiary of luxury department store, Nordstrom and offers everything from weekend casual clothing to formal wear. According to the studies, Trunk Club examined more than 400 different search engine queries about specific style questions (such as what to wear with black jeans, how to wear a denim jacket, and how to wear a scarf) and over 200 general style questions (such as professional, athletic, and chic) and noted how their popularity varies from state to state.

After analyzing search trends per capita, the most searched fashion style in America is smart casual, which was most popular in 21 states (which notably excludes the West Coast).

"Where casual meets formal, you will find the smart casual dress code," says Lisey Barela, Trunk Club's head of styling in Chicago. "Use your best judgment depending on the location and event, and don't be afraid to incorporate your personality into the look. For ladies at the office, this might mean denim with a pump and a structured jacket. For men at work, consider adding a sweater on top of your button-down shirt paired with dark denim and a brown boot."

Coming in at a tie for second place are the professional and trendy styles, which total at seven states each. Following the professional and trendy fashion styles are bohemian and vintage, which each came in at four states each. According to search data, it seems like the athleisure trend has taken over Delaware, Hawaii, Idaho, Maine, New Hampshire, and New Mexico, as they all want to know how to wear leggings. A few states have most frequently asked questions are unique. Those in Illinois searched "How to dress to impress," while Nevadans asked "How to dress gothic?" Washington is the only state whose top question is about the best way to wear a scarf and Utahans need some advice on how to wear a suit. Those in Alaska are also curious about how to wear a dress casually.

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