French luxury skincare brand, Biotherm owned by L'Oréal, announced on May 22nd that fashion model, Emily DiDonato will be the brand’s global spokesperson.
Biotherm was founded in 1952 and its headquarters located in France. Up until now, the brand has expanded across Europe, North America, and Asia (withdrawn from the Japanese market in 2009). Emily DiDonato who’s from New York became popular when she modeled for Maybelline New York in 2009. She modeled in CK Jeans 2010 spring-summer collection and appeared in the fragrance cover of Armani Di Gioia Acqua perfume advertisement 2010. David Fridlevski, Biotherm's general manager, says “Emily’s personal interest in Biotherm and her highly active love of nature makes her an ideal spokesperson for Biotherm's image. She is not only influential in the field of skin care, but is a promoter of a healthy lifestyle and her close interaction with fans make us appreciate her efforts. It’s inevitable that Biotherm has chosen her.”