Coty Inc. is relaunching the COVERGIRL brand with its first-ever beauty store installment at the heart of New York City’s Times Square. The retail store is an experiential interpretation of the COVERGIRL “I am what I make up” brand philosophy, inspiring shoppers to use makeup as a tool for self-expression and personal transformation.
At 10,000 square feet, the new store will open its doors to the 26 million New Yorkers and tourists who pass through Times Square each year. The design and vision for the space will reflect the dynamic, energetic neighborhood. Experiential beauty play room with interactive elements, full service makeup application, on-the-go services and yet-to-be announced digital experience. The store-opening is part of the brand's strategic overhaul after 60 years in and is expected to open in the fall of 2018. Stay tuned!