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Global|MIU MIU Begins a New Chapter with Elle Fanning on New Fragrance: The MIU MIU Twist

Jan 26, 2019.Stephanie WuTokyo, JP
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What is the contemporary girl of taste daring to do in today’s world of relentless pretense? Instinctively, she finds a plot Twist—and stages a Miutiny against the mundane introducing the Miu Miu Twist.

The campaign stars Miuse Elle Fanning, fresh from her appearance as a model in the Miu Miu FW18 runway show. A short film by the artists collective CANADA follows a movie star’s hectic routine through multiple roles, tracing her backstage to on-camera energy.

Miuccia Prada and Perfumer Daniela Andrier created a fragrance that’s demure yet stimulating starting with an assertive sparkle of Vert de Bergamot and Apple Blossom that gives way to a full base of Cedar Wood and a woodiness reminiscent of burnt sugar cane that cuts through crisp air.

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