Uterqüe, the sister brand of fast fashion brand ZARA, officially opened its official flagship store in Tmall on August 21st. At present, Uterqüe Tmall's official flagship store has more than 300 styles including clothing, shoes, bags, and accessories which will rotate new items every week and synchronize with the world premiere with Chinese actress as it’s ambassador Bea Hayden (Biting Guo) hand selected range is sold simultaneously with the global offline stores.
Uterqüe was founded in 2008 and opened its first stores in Madrid, Barcelona and La Coruña in Spain. Through the continuous expansion of the brand in the market, Uterqüe has gradually moved to more cities, with more than 80 stores in 16 different markets around the world.
Many brands have chosen to test the water in Tmall for the first time in the Chinese market with Uterqüe as no exception. It’s next step after it’s ecommerce success is to open a physical store.