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Hong Kong|ZOZO’s Equivalent in China, “I.T Group” Celebrates 30th Anniversary by Collaborating with 100 Different Brands

Mar 5, 2019.Siqi DaiHong Kong, CN
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Courtesy of I.T Official Weibo (I.T 30 Anniversary Event, Shanghai)

In commemoration of their 30th anniversary of Hong Kong-based fashion group, I.T Group, they collaborated with more than 100 popular brands such as ACNE STUDIOS, A BATHING APE®, Chloé, OFF-WHITE ™, AAPE, and FIVE CM for a limited exclusive items. Its “XXX” symbolizing I.T’s designs are incorporated into each brand item and is sold only at ITeSHOP.com.

"I.T 30th Anniversary Exhibition"  was handed by Sarah Andelman at Paris Fashion Week on Feb. 25. Prior to Paris, it was held all in 2018 in Hong Kong from Oct. 26 to 28, Shanghai from Nov. 15 to 18, and Beijing from Dec. 2 to 9. By using 3D animation and adopting the "SEE NOW, BUY NOW" interactive technology allows visitors to purchase items in real time while browsing the exhibits at the same time. All collaboration items exhibited are contained in a LED rectangular box where visitors can enjoy the fusion experience of on and offline.

Coutesty of I.T Official Weibo (Left: OFF-WHITE c/o VIRGIL ABLOH™ / Right: Alexander Wang)

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