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Japan | Dior's New Lipstick: Ultra Rouge World Premiere Event at Shinjuku Isetan

Aug 8, 2018.Xueqing DingTokyo, JP
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Dior has launched a new red tubed Ultra Rouge lipstick at its world's first launch event at Shinjuku Isetan. The entire collection comes in 17 different shades of red in highly pigmented semi-matte formula and its as comfortable as much as it’s vibrant. The packaging itself is dunked in red and the world premiere event at Shinjuku Isetan will be held from August 8th until the 14th and will be officially launch nationwide from September 7.

At the event, fashion magazine SPUR and illustrator Yanagida Masami have come together to provide a spectacle in her known unique and cute pop-up illustrations. With every purchase of the Ultra Rouge, Yanagida Masami will present her original postcards and guests can design their own patterns and texts to imprint on their lipsticks. In additional to the lipstick launch, another quad of eyeshadows, blush, and nail polish will be released.

Event Details:
Dior Special Make-up Event
Period: August 8 - 14
Address: 1st Floor, Main Building, Isetan Shinjuku Store