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Global|PUMA and Maybelline New York, Join Hands to Launch High-Performance Makeup

Jan 31, 2019.Siqi DaiTokyo, JP
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On Jan. 17, PUMA and Maybelline New York announced their first joint project PUMA x Maybelline special edition high-performance makeup collection that fuses beauty, fashion and sports. Maybelline long-standing spokesmodel and PUMA’s latest ambassador, Adriana Lima will serve as the face of the campaign. She also filmed an image advertisement called “makeup game strong” for the series wearing the makeup all the while in PUMA sportswear to move from the gym to the streets seamlessly providing easy using tools.

PUMA x Maybelline makeup series has launched 5 single items: two-toned eyeshadow stick "MATTE + METALLIC EYESHADOW DUO STICK" (4 shades), face highlighter stick "CHROME HIGHLIGHTER", "SUPERSTAY MATTE INK™ LIQUID LIPSTICK" ( 5 shades), blush highlight stick "COLOR + GLOSS DUO FACE STICK", and "SMUDGE-RESISTANT MASCARA". Products will be launched in February globally at selected stores with Maybelline.