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Tokyo | SHISEIDO’s Worldwide Launch Event For New Makeup at Isetan Shinjuku

Aug 15, 2018.Manabu TakamuraTokyo, JP
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One of the oldest cosmetics companies in the world that has been deployed in over 88 countries and regions, Shiseido has announced that on September 1st their newly renewed makeup range that will be released worldwide. Prior to the official launch, a world premiere event “Japanese Festival” will be launched in Japan at Isetan Shinjuku main building from August 15th to 21st.
The venue is designed in a festival stall set up will have the makeup range lineups from coloured items (which you’ll find out in a moment what that means) to makeup tools. Isetan will also release it’s own exclusive limited colour, and visitors who purchase any items will be able to draw a fortune telling Omikuji.
The Shiseido makeup line has been categorized in four different textures: GEL, DEW, INK, and POWDER instead of the conventional classifications in the cosmetic industry many people are familiar with into facial parts such as eyes, mouth, cheeks, eyebrow, etc. The line features a delicate and feather-like texture that’s packaged into a red lacquered box making it a unique made in Japan quality.

Period: August 15 (Wed) 2018 - August 21 (Tues) 2018
Location: Isetan Shinjuku Store Main Building 1F = the stage
Opening hours: 10: 30 - 20: 00