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Paris|J.M. Weston New Flagship on 55 Avenue de Champs Elysées

Jul 12, 2018.Stephanie WuParis, FR
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The new flagship store of J.M. Weston opened on Monday July 2nd at the 55 Avenue de Champs Elysées in Paris next to the Renault car showroom.

Covering 600 m² in retail space, this is the world’s largest J.M. Weston store constructed and the store designed by French architect Joseph Dirand who worked with Rick Owens, Chloé, Balmain and Givenchy, implemented walnut, black and gray marbles, cut stone and beige leather that showcases a timeless elegance to stage the shoemaker's historical backdrop.

This January, J. M. Weston named Olivier Saillard – the fashion historian and performance artist – as its new creative director. With his background and contemporary senses, Saillard who focused on the 11 original classics such as the 677 Hunt Derby, 180 Signature Loafers and the 705 Golf. In addition, simple repairs and polishing by craftsmen can be accepted at any time along with custom orders.
CEO Thierry Oriez sees a future in leather goods and bringing in Saillard who has a 360-degree view of fashion will bring a new direction in strengthening their position as shoe makers.  The shoe production is based in Limoges, and employs more than 195 craftsmen and also offers womens shoes with a masculine spin. The brand’s owner, EPI, also owns footwear brand François Pinet, luxury children’s label Bonpoint, shirt brand Alain Figaret and the Château La Verrerie winery.

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