Business News
  • share with weibo

Global|L’Occitane Redefining Customer Experience Globally

Sep 11, 2018.Stephanie WuParis, FR
  • share with weibo
New York’s 5th Avenue Store (courtesy of L’Occitane)

To adapt to differing consumer preferences across the world, L'OCCITANE Group has adopted a "glo-cal" approach, developing creative experiences adapted for local clientele. In addition to the New York’s 5th Avenue 1,870 square foot concept store, recent examples include new flagships in Brazil, China, London and Toronto, each with its exclusive style and portfolio of services. Starting with Brazil, the store reflects a “Casa Brasileira” style to create familiarity. In China, which is one of L’Occitane’s fastest growing market since last year, has store assistants demonstrating a gift wrapping experience for customers. In London, the new flagship on Regent Street offers personalised product engraving, complimentary hand and arm massages, beauty consultations in private rooms, and an in-store café offering limited edition Pierre Hermé macaroons.

Brazil São Paulo Store

Paris concept store at 86 Champs Elysées (courtesy of L’OCCITANE)

Yorkdale Mall Flagship Store (Courtesy of L’OCCITANE)

At Toronto’s new flagship at Yorkdale Mall opened in December 2017 features unique suspended digital capsules that enable visitors to see, hear, touch and smell the flavours of Provence through a fully immersive virtual experience. In Paris, a unique concept store at 86 Avenue des Champs Elysées in partnership with French pastry chef, Pierre Hermé, who has had 40 percent of the minority states bought by L’OCCITANE in 2015. At the store, customers can enjoy desserts inspired by L’Occitane iconic ingredients; a pop-up café in Singapore with Asian pastry chef Janice Wong (a protégé of Hermé) ; and L'OcciTruck, the brand's first travelling shop experience encapsulated on wheels, currently touring North America moving towards its final destination at The Grove in Los Angeles, CA in October.

[caption id="attachment_3973" align="alignnone" width="2700"] L’OcciTruck Schedule (Courtesy of L’OCCITANE) (PRNewsfoto/L'OCCITANE)[/caption]