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USA|OFRA Cosmetics on the Beauty Industry Radar

Jul 12, 2018.Stephanie WuFlorida, US
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OFRA Cosmetics is putting the beauty world on notice with all new branding launched on June 27th. From logo, to packaging, to e-commerce, to social imagery, OFRA has hit the reset button.

A Florida-based 20 year old company, their products are vegan and cruelty-free. Everything is done in-house including the research, testing, manufacturing, packaging and shipping. Perhaps not as well known to others, because of it’s B2B model, the rebranding will take a social media and influencer-focused approach. Partnerships with Youtuber celebrities such as NikkieTutorials and KathleenLights are shown using the company's popular super-pigmented highlighters that are long-lasting and moisturizing liquid lipsticks which are also particularly popular in beauty influencer circles.