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Japan |KENZO x WWF x Tiger Beer: Trio-Fashion Partnership to Save Wild Tigers

Jul 24, 2018.Stephanie WuTokyo, JP
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Tiger Beer, Asia's number one international premium beer, brought together a unique partnership between WWF (World Wildlife Fund) and iconic French fashion house KENZO to raise global awareness and funds for endangered wild tigers. This collaboration unveiled the “Rare Stripes” collection at the KENZO store at Ginza Six in Tokyo, Japan on July 20th.

At the launch event, over 150 guests and members of the media were provided with an exclusive preview of the eight unique designs available for sale in the collection, aptly displayed within coat hangers fashioned out of snare wire traditionally used in poaching.

Left to Right: Esther Goh (SG), Julienne Tan (KH), KENZO co-directors Humberto Leon & Carol Lim, Meryl Smith (US), Sean Lean (MY)

Four artists hailing from Cambodia, Malaysia, Singapore and the United States drew inspiration working closely with KENZO's co-creative directors, Humberto Leon and Carol Lim as well as WWF Wildlife Specialist, Phurba Lendhup.
The Rare Stripes collection officially dropped at 3pm on July 21st, with a limited number available via selected KENZO retail stores internationally from the beginning of August. 100% of the proceeds from the sale of the collection, which is made using Global Organic Textile Standard (GOTS) compliant organic cotton, will go to WWF in support of doubling the world's wild tiger population.